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WHY PERSONAL BRAND REPUTATION WILL NOW DECIDE YOUR CAREER & BUSINESS.

Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent?  Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.
So what is a personal brand ?

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. 

Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. 


Why it’s more important than ever

Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders. Another reason personal branding is valuable is that the gig economy is not going away anytime soon. The average person switches jobs every 2 to 3 years, and by 2020, freelance and contract workers will make up 43% of the U.S. workforce. Diane Mulcahy, the author of The Gig Economy, says. 


As a result, workers need to be able to clearly communicate who they are and what they do to stand out to prospective clients and employers. If you aren’t effectively managing your online reputation, then you run the risk of losing out on business.

Examples of personal branding masters

Developing a great personal brand doesn’t happen overnight. It’s imperative to be able to communicate your purpose and mission to your audience in a genuine way. Here are some examples of famous people who have built incredible personal brands through hard work, consistency and a long-term focus. 

Studies reveal 90 % CEO level Executives are finicky about their Personal Brand Image. In an average Ratio of 80 :20. Where 80 %goes to online conduct, content and behavior. The rest 20 % is offline self brand management which includes wardrode, accessories, antiques, and image projection. 


Did you realize how a substantial 80% importance is given to online image buildup. Because it pays, because its inexpensive, because it majorly  social media. Theres a lot you can achieve crafting your self brand from digital media be it a lucrative job or a promotion, your intentions to migrate to another country (oh yes most counscallates have begun scanning your digital foot prints before they roll out your coveted VISA ! 

Mid level executives too have started to take self branding seriously which is conspicuous from their contents. Be it facebook or LinkedIn. 


So whether you’re looking for a better job or more sales for your company, personal branding is more important than ever. You don’t need to be Oprah or Richard Branson to have a great personal brand. It’s just a matter of continually crafting and curating your digital presence and most importantly, keep it real! Your honesty, transparency and authenticity are what will differentiate you in the long-run. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.

Heres a list of Some amazing recent examples who Used  Digital media for self branding  optimally. 

Anand Mahindra 

Narendra Modi 

Oprah Winfrey 

Sir Richard Branson

Elon Musk 

Sharukh khan 

Arjun Chowdhri (CEO CITIBANK INDIA) 

Vijay shekhar Sharma (Founder Paytm) 

(In fact his self branding blended beautifully with his product) 

Given to decide between importance of product brand and personal branding, without a hesitation ill give 100 brownie points to Self Branding first. 

Its your turn now. 





Research & content contributions:Forbes, 

Caroline Castrillon 




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