SHOBHIT PANT OFFICIAL

When trying to persuade people to think and act differently, we study their wants and needs, what they care about, what keeps them up at night. Sometimes we reach them by making clear, concise arguments that address those concerns. But often it takes a little something more to engage an audience. Metaphors can help by tapping what learning theorists call prior knowledge to make a connection between what people already understand through experience and what they have yet to discover. We do this naturally in conversation — for instance, “The news hit her like a freight train.” By comparing the situation to something people already know or can at least imagine, we convey its intensity and urgency. But when explaining our ideas in presentations, we’re sometimes reluctant to use verbal or visual metaphors to relate to audiences. I’ve heard people say that metaphors are “off topic,” or worse, “cheap.” Though using a cheesy one can elicit ...

In the world of business marketing, the strategic focus has slowly shifted from seeking potential clients to making them want to come to you. In other words, you as a business owner can finally forgo the drudgery of always having to jump through hoops to gain a client and instead focus on making your customers want to come to you. To learn how to utilize this marketing strategy, read the helpful tips I have listed below: 1. Don’t target everyone. Admittedly, it does seem counterproductive to minimize your potential client base when attempting to grow your business.However, often catering to a niche client base will help you succeed in your efforts to grow your business, not the reverse. Related: How to Pick the 'Right' Clients and Stand Out Among the Competition After all, you can’t please everyone and people love specific personalized solutions for their problems.. By selecting a niche group within your broad business arena, you can market more specifically and offer ...

Long before the days of the Internet when advertising was done solely through television, billboards, magazines, radio and direct mailing, strategic marketing planning could often make or break a company. Considering the high cost of all forms of marketing, making a mistake about where to advertise and who to focus the advertising on could lose a company lakhs of rupees. While some forms of advertising and promotion are much less costly today, planning your advertising strategy for success is still just as important. The old saying says that embarking on anything without a plan is a little bit like trying to get to a place you’ve never been without a map. It is true that people who make plans and write down their goals are more likely to achieve those goals. The folks in business who just have a general idea where they are going but no real concrete plans is a recipe for disaster. Your strategic marketing plan can give you a road map, and even the idea of when you should see resu...