SHOBHIT PANT OFFICIAL

SHOBHIT PANT ™ Coaching is a relatively new phenomenon in the business world. One of the interesting issues to understand is whether coaching is a profession or a skill. It’s actually quite frightening to see a good coach in action. You wonder, “Could I do that? Gosh, it looks slow and actually it looks hard, even though it’s not always clear to  see what they’re doing”. And if we get that far, we might just wonder what would happen if we understood more about coaching. What if you understood about the overriding ethics that underpin the coaching profession and more about the core skills that you could deploy as a manager? Just what might be the pay-off for you and your team? For those who have tried deploying coaching skills as a manager, there are some really obvious, visible signs that coaching makes a difference in their working day. Where there was a lot of quite manic behaviour, frenetic noise, bluster and a sense of busy fools, there is now more calm and more confidence exu...

SHOBHIT PANT ™ Do your colleagues have a choice word for you? If not, here's why you want them to… Sometimes one word can make all the difference. I was at a conference and a friend who runs a startup introduced me to one of his friends, who was looking for a new opportunity. “I’d like you to meet Rajan ,” he said. “He’s great.” I’m sure Rajan is talented. I’m sure Rajan   is skilled. I’m sure He is, in fact, great. But I only remember Rajan because of something that happened a few minutes later. Another friend introduced me to one of his product managers. “This is Manisha ,” he said. “She’s relentless.” In the dictionary, “great” means remarkable in degree or effectiveness. “Great” is a wonderful word, especially when used to describe someone… but like “awesome” and “outstanding,” “great” is used so often to describe people that it has lost much of its meaning. When just about everyone is great… no one is great. Great is no longer impactful or memorable. When d...

SHOBHIT PANT ™ Marketing through the digital medium shows an increased tendency to jump into negotiation during the phase of persuasion. What is the long term effect of this on a brand? Every medium has its typical characteris tics and the audience behaviour varies significantly according to the medium. Remember McLuhan's famous phrase, 'Medium is the message'? Yes, it is still relevant. The strategies of the marketer hence should - and often does - change according to the medium. The digital medium is characterised by high measurability (Google Analytics, comScore) and more importantly, the ability of the audience to be an active contributor in the communication (interactivity). These two, when combined with the standardised approach of information technology that has brought down the cost of all these drastically, means that not only can the audience be carefully chosen, but the messaging can be tailored accordingly. The ability to tailor and the ability of the user to t...

Enough has been ranted over Ishrats Encounter, enough remains to be mucked ! This article goes beyond the terribly constipated analytics of BJP VS CONGRESS OR MODI VS HOLIER THAN CRIST politicians and fo ul crying 'NGO's' ! it's based on some brutal yet Impartial facts that puts the entire 'well timed ' controversy to rest !  Col. Purohit of the Military Intelligence was implicated for his association with ‘Abhinav Bharat’, an organization labeled by the authorities as progenitor of so-called ‘Hindu Terror’. It is another matter that more than 50 officers of the army in the Court of Inquiry have vouched for the fact that he had kept all the relevant authorities in loop regarding his infiltration into the said organization. The officer also had very successfully infiltrated the Indian Mujahideen (IM) and was regularly invited by the Maharastra ATS to conduct lectures on IM and LeT. A fortnight before 26/11, Col Purohit was arrested. As a consequence the...