SHOBHIT PANT OFFICIAL

SALES IS ACTUALLY FUN A FEW QUESTIONS FIRST ! • You need to generate more new business because your current customers are spending less with you? • Buyers are taking longer to say yes? • More people and more senior people are being involved in the decision to buy? • There’s a spotlight on costs and you need to prove your value for money? • Are there days when that gets you or your sales people down? The current economy may have made your sales targets feel a little overwhelming. How can you sell more when people don’t seem to be buying? When they are taking longer to buy? When they need more convincing to buy? Here’s some steps to help you? Get thinking Sometimes we get bogged down in the day to day, and that’s when we need to step back and think about what’s working and what isn’t? What’s happening in your market place, right now? What kinds of businesses are buying, and which products are they buying? What are your competitors doing, especially around price? The truth is...

“As long as you’re happy with it, I’m happy with it.” Ugh. Can we banish that kind of thinking from the ad industry? Yup. We have deadlines. Budgets. Places to be. Ads to make. Dogs to pat. But in our hurry to close the deal, there’s a temptation to try to anticipate what will most likely sell. What will the client buy from me? The problem is we end up looking for the answer to a question that hasn’t been asked. The brief was not, “show me something I’ll approve.” If it was, it should be rewritten. Don’t ask what the market wants. Or what it’ll buy. Or who else has already done most of the work to get there. Assess your ambition. (How can I be great here? What does that look like?) Bring your natural insights and abilities. (Your gift for seeing and showing the world like only you can.) Then do the hard work you need to do to find the best solution to the client’s problem. Approval is the baseline. A given. The cost of entry. Clients demand only that we pass. Get to good e...

The telecom industry can draw lessons from other sectors and across categories to break patterns and bring in fresh perspectives. The telecom market in India is undergoing a rapid change. There are the operating systems (OS) and the handset makers. There are the newer services like mobile health, mobile commerce and mobile education, social media and web-based solutions. It is a picture that is still coming together. And, it's a chicken and egg situation. Which OS do you develop apps and solutions for? Which solutions are likely to be most used, and what impact can that have on which operating system? Many questions, with no easy answers. But, that doesn't stop the industry from building scenarios, and using insights from other categories. When one draws a parallel from other industry categories, some interesting lessons emerge for Indian telcos: Content before channel: Apps before OS and before service provider The media industry in India went through a ph...

THE RECESSION in the global economy has compelled the economists to think over various means to combat unprecedented problems before the agricultural and industrial sectors, especially in the underdeveloped and developing countries. It is strange that millions of people throughout the world are victims of starvation despite surplus production of food grains in different countries. India itself is an example of such a situation. Political rivalry among the rich in developing countries has left the innocent people to die or suffer for no fault of their own. In the industrial sector, a lot of changes are taking place every day with increasing output and decreasing demands. Industries have come down heavily on cutting down workforce and limit production. Survival of industries is at stake if such practices are allowed to continue. Agitations against such practices are continuing in almost all the countries demanding rehabilitation of affected people. No solution to the probl...