Skip to main content

Posts

Showing posts from February, 2013

TIPS FOR MARKETING YOUR SERVICE INDUSTRY BUSINESS

Most Indians can't get through a single week without purchasing a service from a small business. Whether they're visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local entrepreneur. It's the local, one-to-one aspect of service marketing that makes it so different from marketing the average product. The very word "service" implies a more personal interaction. And if your company is all about providing a great service, a marketing campaign that builds relationships is essential to your success. 1. Let customers know you. Good relationships are built on trust. So it's natural that customers want to learn as much as they can about your company and the people that stand behind it. Women shoppers, in particular, look for deeper information when deciding on which company or service to choose, and the vast majority of both male and female shoppers do research on the web ...