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WHY 'TRUST IS SO IMPORTANT IN CAREER AND BUSINESS

Organizations characterized by a high degree of trust are often the most successful. Trust is a big deal in workplaces. If I only had a dime for every time someone said, “I don’t trust so and so” in my coaching work!
The word trust means many different things, depending on whom you ask. In my management training, I ask participants to write down 10 words that equate to what trust means to them. I typically get more than 100 different responses. Answers range from integrity, confidence, moral values and predictability to being able to count on someone.
When it comes to high-performing teams, I equate trust to someone’s willingness to be open, exposed and “vulnerable.” No matter the definition, one thing everyone agrees on — trust must be earned and it’s much harder to earn than it is to lose.
Developing and maintaining trust is critical to success in your career, workplace teams, leadership and business. Trust is the foundation for all things good in workplaces.
I coach clients to think of having a personal “trust” account with others, like a bank account that you can either make deposits into or withdrawals out of with your actions. Every action you take with your customers, team, peers, boss and/or direct reports is either a deposit into the trust account — or a withdrawal. Choose your actions wisely because one action can bankrupt the trust account. I have seen careers derail due to a single incident that resulted in an overdraft.
How do you gain and keep trust? Sadly, I have no magic bullet to offer. But one thing I do know — it comes down to how you “behave” with others. Here are a few of my tips:
— Do what you say you will do. This seems so simple, but it’s a trust tripwire. Commit to what you say you will deliver carefully. Know your limitations, priorities and available resources. Others can and will hold you responsible for what you fail to deliver or follow up on.
— Track your commitments (particularly leaders who are often making commitments all day long) with a system like a small pocket notebook or your smartphone. One of the easiest ways to lose trust (and yes, potentially bankrupt the trust account) is to promise and then under-deliver.
— Be authentic. If you are a politician at work, don’t think you are fooling the crowd. Humans have amazing radar for assessing fakers, pretenders and those with hidden agendas. I hear it frequently in my private coaching sessions. Those with no affect (stone-faced and hard to read) are suspect. So are people whose nonverbal responses do not match their words. You can’t always put your finger on it; there is just something that doesn’t add up. Trying to fake or hide how you are feeling and what you are thinking or wanting is a recipe for decreased trust.
— Be clear and concise when communicating, and that includes email. A good mantra: Communicate to be understood. Recently, I had the unfortunate experience of talking with a very smart professional leader who spoke in riddles. I needed a guide to follow it. I found myself asking question after question for clarification. His staff are understandably having a difficult time following. There are misunderstandings everywhere. It’s because he fails to deliver the message in a way the other can grasp and understand. Pay attention to your audience — are they with you? If you are doing all the talking, see the next tip.
— Listen well. We tend to trust people who have taken the time to understand and acknowledge our perspective. Dialogue with others rather than being in constant “tell” or “lecture” mode. If you are formulating your next debate point in your head when someone is speaking, you aren’t listening. Let curiosity lead you. Work on paraphrasing (you’ll pay closer attention if you know you have to summarize their words) and ask clarifying questions. Communication is a two-way street.
— Avoid water-cooler gossip. Gossiping can be a hard habit to break but it’s a trust trap. Trust is always at risk when backstabbing occurs in workplaces (even when it’s directed at someone else). Also, you might be surprised how emails tend to travel blindly behind one’s back. I’ve seen all too many of these trust and career bombs.
— Credit others. As a coach, I am often privy to hearing what clients “really think.” One thing I have learned along the way is self-promoters are at the bottom of the trust food chain.
— Transparency. The news is filled with non-examples of this. Being lied to or misled is usually an “unrecoverable” in the trust account.
— Be impeccable with your word. I’m a fan of Ratan Tata and “The Four Agreements: A Practical Guide to Personal Freedom.” Honesty and integrity are deposits into the trust account

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